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Pulling it all Together with Householding

Pulling it all Together with HouseholdingCompanies are continually researching innovative methods to gain new customers and sell more products, all while keeping the marketing budget in check....

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Analyzing more data at greater speeds

Analyzing more data at greater speedsThe Data Deluge Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015...

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Segment Your Data for Effective Marketing

Segment Your Data for Effective MarketingMarketers today have loads of information available to them.  Once that data has been cleansed and verified, marketers can begin to use it to create truly...

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How to Expand Energy Efficiency Programs Through Customer Segmentation

How to Expand Energy Efficiency Programs Through Customer SegmentationUtilities face increasing pressure to meet peak load and energy reduction targets while managing increasing energy costs. In...

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Manufacturers Better Understand Customers through Segmentation and Profiling

Manufacturers - Better Understand Customers through Segmentation and ProfilingManufacturers have traditionally sold products through sales channels with a one-size-fits-all approach. However, as the...

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How a Large Utility Company Dramatically Improved Marketing ROI Part Two

How a Large Utility Company Dramatically Improved Marketing ROI (Part Two)This is the second blog in a two-part series discussing how a Gas and Electric Utilities Company serving over 1.2 million...

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A 5 Step Guide for Utility Companies to Become Data-Driven

A 5 Step Guide for Utility Companies to Become Data-DrivenCompanies are developing customer analytic initiatives to grow profit and increase efficiency. Over the next five years, customer analytics is...

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How to Achieve More Opportunities with Data Visualization

How to Achieve More Opportunities with Data VisualizationMarketers know that the vast volumes of data they are collecting leads to better opportunities and more revenue. And data visualization provides...

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How to Become a Savvy Data-Driven Marketer

How to Become a Savvy Data-Driven MarketerIf you are a marketer, you are probably living and breathing data. And if you think you have a ton of data now, just wait. It’s getting more complex by the...

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5 Ways to Improve Your Customer Experience in 2015

5 Ways to Improve Your Customer Experience in 2015These days, we hear a lot about providing positive customer experiences. Winning loyal customers is no longer just about providing products and...

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